Critique: Motion Graphic Animation

A screenshot from Popular Science's video--A Brief History of the Foundation of Life, Distilled to its Foundation
A screenshot from Popular Science’s video–A Brief History of the Foundation of Life, Distilled to its Foundation

I watched Popular Science’s animated graphic video about DNA for this critique.

I liked how the video had an audio and visual component, especially since DNA can be a very complicated topic to discuss. This video moved quickly, which made it a little difficult to follow, but the simple graphics broke down the points well.

Overall, I wish they would have lingered on each animation for a couple more seconds. I found myself wanting to back up the video several times, because I hadn’t caught what that flying orb actually was.

If Popular Science had tried to explain DNA with a regular video I don’t think the viewer would have gotten the same breath of education. The animation also let’s the viewer see things that in real life are visually unappealing. Who would really learn anything about DNA structure by looking at a test tube of cloudy stringy liquid?

However, I do think it would have been nice to see some authentic video of scientists working with DNA.

I really like how this video uses color and basic shaped to walk the viewer threw DNA, chromosomes, proteins and the DNA in different species.

 

 

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